3 Things You Can Do Right Now to Boost your Return on Ad Spend

Whether you’re running many long-running campaigns or you’re about to kick off a campaign in the lead up the Christmas for your online store. You will want to make sure that all aspects of your campaign are optimised to maximise your return on ad spend.

Below you will find 3 quick tips you can implement right now as part of your campaign.

1. Use Subtitles

If your video content features someone speaking or a voice-over you should have subtitles over your videos. An estimated 85% of Facebook videos are viewed without sound, so if your content makes no sense without sounds you could be throwing a huge amount of your budget down the drain. 

Subtitles also help with accessibility for those who are deaf or hard of hearing. As well as boosting comprehension.

2. Use Emojis

The human eye is drawn to colour and imagery, as a result, Ads with emojis grab more attention and have higher clickthrough rates. 

Although this tip comes with a caveat, which is that emojis must be used sparingly and strategically. Overuse of emojis and the wrong type of emojis for your product or brand can alienate your audience.

If your campaign copywriting pulls in emojis in a relevant, clear and creative way it can significantly improve performance.

3. Tell a Story

Whether that story is of the brand and its journey. Or it’s a piece of UGC a customer took explaining how they used the product or service to solve a problem they were having. This is particularly important when you’re marketing towards new customers who have not heard of your brand before.

A conversational storytelling approach in the early “top of funnel” stages of a campaign significantly outperforms campaigns that are solely calling to action throughout. Facebook say this themselves citing the study below:

“Campaigns that tell a brand story before asking people to buy something are significantly more effective than ones that focus immediately on encouraging people to take an action.” – Facebook 

Test these tips out!

And there you have it. Three quick tips that you can implement right now as part of your paid social marketing campaigns.

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