While social video continues to be an important focus for many campaigns – well-designed static ad images continue to be some of the top performers for e-commerce brands, especially in recent months.
Below are 4 high-performance static ad creatives that every e-commerce brand should test in their campaigns this busy season – with examples!
(Relevant industries: nutrition, electronics, apparel, jewellery, home goods)
1. Product Feature Labels 👈
Key features labelled short and succinct. Make sure they can be read in 5-10 seconds.
3. Media Features 📰
Include a bar of media organisations that mentioned the brand (big or small). This is another way for newer brands to establish credibility and relevance.
4. The Offer Front & Centre 🏷
This one may seem simple – but placing the offer/promotion front and centre in your image has a huge impact on performance and CTR.
Many brands make the mistake of relying solely on the caption to communicate this.
This one is especially relevant during Black Friday and Cyber Monday, as this is the time even the brands that don’t typically discount have some form of sale/promotion – so make sure it stands out.
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