Whether you’re running many long-running campaigns or you’re about to kick off a campaign in the lead up the Christmas for your online store. You will want to make sure that all aspects of your campaign are optimised to maximise your return on ad spend.
Below you will find 3 quick tips you can implement right now as part of your campaign.
1. Have a Strong Offer
This may seem obvious.
An expertly built campaign, with professionally written copy will not overcome a weak offer.
A good offer NEEDs to be in place before you start.
2. Focus on Video
Video has taken over and is expected to account for 82% of online traffic this year.
The time spent on TikTok, Reels and stories by social media users is enormous. Great video content captures attentions on these channels.
Get creative and testing with:
- Product demos
- User Genertated Content (UGC)
- Influencer collab
- Professional Video
Grab user attention within the first second – add music, subtitles, and get them running in your adsets.
3. Pick the Right Campaign Objective
Far too often social ad campaigns are set to traffic or brand awareness objectives – when the desired outcome is a purchase or lead.
4. Refresh Your Ads Often
5. Have a Website that Converts
Picture this – you’ve done the hard part.
You have a great ad and someone interested in your offer. They click into your website and its…
– Slow to load
– Difficult to navigate
– Shipping is costly
– No reviews / testimonials
Any one or multiple of these could be damaging your conversion rate, thus damaging your campaign results.
The experience on your site needs to be frictionless.
Test these tips out!
And there you have it. Five steps that you can implement to help you run unstoppable Facebook ad campaigns and get the results your aiming for.
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