Content Repurposing: 3 Ways to Repurpose Existing Content

Are you searching for ways to create fresh content for your e-commerce brand or personal brand?

Repurposing existing content can be an effective and efficient way to do just that. In this article, we’ll explore three ideas for repurposing existing content from social media, customer reviews, and blog posts.

Idea 01: Create bite-sized clips from longer videos

One way to make the most out of your video content is to create short, bite-sized clips that can be easily shared on social media. Some of the most successful pieces of content are short clips (15-60 sec) taken from a longer video. Short-form video is dominant right now, so re-edit and resize past videos into multiple bite-sized clips to be posted as Reels, TikToks, Shorts, or Ads.

Idea 02: Leverage Reviews & Comments

Another way to repurpose existing content is to leverage the reviews and comments that your customers leave on your website, social media, or other platforms. Brands often have a wealth of reviews and comments that can be used as copy goldmines. You can feature review and comment copy in post captions, ad copy/marketing graphics, newsletter content, or comment reply videos.

Idea 03: Re-Purpose Blog Content

Many brands post to an active blog to build their SEO ranking, but then the content just sits there. However, one good blog post can be repurposed in several ways. For instance, you can make tweets from key points, combine blogs into an e-book, or use a blog series in an email flow.

By repurposing existing content, you can save time, boost your SEO ranking, and reach a wider audience across more platforms. So why not give it a try? With these three ideas, you can start repurposing your content and creating fresh, engaging content in no time.

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