This case study illustrates how paid social can be used to accelerate revenue growth in a fast scaling direct-to-consumer ecommerce brand.
A fast-growing D2C company approached Stacks Creative with the goal of scaling their D2C brand’s revenue using paid social media.
The brand had already established itself in its industry, however, with competition emerging on every corner – the need to continue scaling and continue reaching new customers was clear.
Oftentimes marketing campaigns can be focused on views, engagement, reach and awareness metrics. However, for a fast-growing D2C eCommerce brand awareness alone will not suffice.
With focused budgets and a roadmap for success, these paid social media ads needed to drive revenue growth relatively soon.
As a result, the metric of primary focuses for this campaign were the Return on Ad Spend (ROAS) and marketing efficiency ratio.
The approach for this client was to build a top, middle and bottom funnel campaigns to run year round. With continuous testing and seasonal pushes on different product collections.
Ad Creative Pillars
From top to bottom of funnel the three pillars that content was centred around for this brand were:
The application of a strong digital marketing strategy to this D2C ecommerce brand was an overwhelming a success and the numbers speak for themselves. Needless to say this campaign continued to be ran after the 12 months window!