User Generated Content
UGC is any piece of content created by users of your product or service, from product photos, un-boxings to video reviews.
It’s the digital version of word-of-mouth marketing and has been shown to consistently boost conversions, increase trust, and build relationships with your customers.
TikTok is a UGC Platform
TikTok, Instagram Reels & YouTube Shorts are UGC-focused platforms. Very few pieces of high-production content or ads do well on these platfroms.
Producing UGC style content is the only proven way for e-Commerce brands to build awareness and sales using these platforms.
UGC feels native and does not look out of place – this captures user attention and helps brands drive revenue!
What message is being conveyed? What is the most effective way to communicate it?
Instagram Reels or TikTok? Paid campaign or on the creators account? We help you find the best platform.
We hand-pick the top-qualified creators from a list of over 100k creators & influencers to represent your brand.
Your brief and product is shipped to the selected content creators to be created and delivered on time!
UGC is less in-your-face than paid ads. It looks like a normal part of someone’s feed, which means shoppers are much more likely to pay attention.
Analysis of 2023 industry trend reports as well as paid social media ad data of campaigns managed by Stacks Creative demonstrate that UGC has been consistently outperforming professionally shot content both in terms of engagement and conversion rates.
UGC on average achieves 4X higher engagement rate 👍
Paid campaigns that add UGC see a 28% increase in conversions 💸
Let’s see if we’re a good fit
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