Embrace trends on TikTok & UCG to deliver results for your brand.
TikTok is a UGC Platform
Most of, if not all, of the content you will see on TikTok are videos made by creators on the platform.
Whether it is funny, satisfying, interesting or well-edited videos, the playing field is level as TikTok’s algorithm allows for any piece of content to go viral.
If you have spent time on TikTok you will know it’s unique to other social media platforms and has its own trends and creator culture. As a result, it is vital that content and ads ran on TikTok look and feel native to the platform.
What is UGC?
User Generated Content
User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by users of a product or brand.
Published on social media or other channels. UGC comes in many forms, including images, videos, reviews, a testimonial, or even a podcast. UGC can be produced by customers, brand loyalists, influencers or employees of a brand.
Why is it so effective?
A new level of Authenticity
User-generated content is perceived as more authentic. Its point-and-shoot style means it is candid and unpolished, while also having a more casual conversational feel that can closely resemble a ‘word-of-mouth’ recommendation.
Analysis of engagement rates and conversion rates of UGC in both industry reports as well as campaigns ran internally by Stacks Creative have shown that UGC has been consistently out performing professionally shot content both in terms of engagement and conversion rates.
While some e-commerce brands may be hesitant to let go of the professional look of some their content – fortune favours the brave when it comes to trusting users and creators shoot UGC content for their brand and offerings.
Ready when you are!