Reject is a rebellious, health-focused RTD cold brew brand built to disrupt the coffee and energy drink market. With a smooth nitro cold brew formula, higher caffeine content, and minimal ingredients, Reject offers a clean energy alternative to expensive café coffees, alcohol, and sugar-laden energy drinks.

The brand’s identity draws inspiration from punk and pop-culture aesthetics, designed to resonate with cold brew lovers, health-conscious consumers, and those rejecting traditional drink categories. Reject speaks directly to gym-goers, entrepreneurs, gamers, and anyone looking for a bold, functional, and better-for-you beverage.

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The Challenge

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• No existing brand identity, packaging, or online presence
• Needed a complete brand creation — naming, identity, tone of voice, and visual world
• No website or e-commerce platform in place
• A new RTD product that required a premium, health-focused positioning while standing out in a crowded category
• Objective to launch DTC first to validate demand and establish a loyal customer base before moving into retail
• Requirement to integrate logistics, reviews, and marketing systems from day one

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Our Approach

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• Competitor Research & Moodboarding: Mapped RTD, coffee, and energy drink competitors to define positioning
• Product Tasting & Development: Benchmarked flavour, smoothness, and caffeine profile against category leaders
• Full Brand Identity Design: Punk-inspired but health-led aesthetic designed for digital-first channels
• Packaging Design: Complete system for cans, stickers, and print inserts — balancing premium cues with bold, disruptive visuals
• Website Build: Hybrid Shopify x Webflow site combining e-commerce functionality with dynamic brand storytelling
• CRO & UX Focused: Clear CTAs, subscription options, and conversion-optimised flows
• Integration & Tech Stack:
  • Klaviyo for automated email flows
  • Yotpo for reviews and social proof
  • International 3PL integration for seamless fulfilment and scaling
• Marketing Implementation:
  • Founder-generated content (FGC) to humanise the launch
  • UGC campaigns for authenticity
  • Trend focused creative for virality and relatability
  • Paid ads strategy designed around conversions, not just reach

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The Result

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• A premium DTC website launched with a distinctive digital-first brand identity
• Early months generated strong conversion rates and repeat purchases, validating market demand
• Seamless ordering and fulfilment through integration with international 3PL partner
• Packaging and printed brand assets created a memorable unboxing experience from launch
• Klaviyo and reviewintegration set up long-term marketing foundation
• Reject now positioned as a scalable, health-focused RTD coffee brand, built to grow beyond DTC into retail and wholesale

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Highlights

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• Complete Brand Creation — from naming and identity to packaging and digital experience
• Marketing Ecosystem Built In — ads, content, email flows, reviews, and fulfilment all connected from launch
• Community-Driven Growth — powered by FGC, UGC, and pop-culture creative that built momentum from day one

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