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Everything You Need to Know About Stacks.
Stacks is a performance-led advertising and conversion agency helping brands in the nutrition, wellness, supplement, and functional beverage space scale e-commerce revenue.. We manage everything from ad strategy and creative testing to conversion optimisation, combining performance-focused UGC and static graphic ads that reduce CPAs and a drive profitable ROI.
We drive growth through clear strategy and performance, combining paid ads on Meta, Google, and TikTok with data-led creative production, CRO, landing page optimisation, and e-mail retention flows.
We work exclusively with brands in nutrition, wellness, supplements, and functional beverages, from performance focused DTC brands to retail-ready products expanding their e-commerce revenue.
We manage and optimise ads across Meta (Facebook & Instagram), Google Ads (Search, Display, YouTube), and TikTok Ads, ensuring both creative and structure align for maximum efficiency.
Stacks is based in Ireland, with a partially remote team. We collaborate digitally with brands worldwide and integrate directly with your marketing or creative teams.
Yes. We showcase case studies publicly on our homepage, highlighting our results across Meta, Google, and CRO. Our campaigns have achieved measurable lifts in ROAS, conversion rates, and new customer acquisition, all backed by real performance data.
Creative is the single biggest factor in ad performance. Across Meta and TikTok, creative accounts for nearly half of performance variance, meaning the difference between average and exception alresults usually comes down to the quality of your ads. We developscroll-stopping creative, from UGC videos to high-performing statics, built fortesting, iteration, and long-term scaling.
An ad concept is the main idea or story behind an ad, the emotional or rational reason your customer should care. A hook is the opening few seconds or visuals that stop people scrolling. We test multiple hooks and concept angles per ad set, across both video and staticformats, to quickly identify which combination drives the best cost-per-result.
Our typical setup is for ongoing brands looking to scale over time. We also offer fixed-term three-month sprints, where we handle creative strategy, ad setup, reporting, and ongoing optimisation from start to finish. Each plan is designed around consistent iteration and measurable performance improvement.
Yes, every engagement is customised to your brand’s goals. We can focus on UGC testing, static ads, CRO, or platform-specific scaling depending on your stage of growth and internal resources.
Yes. Most of our partnerships are structured as ongoing retainers for continuous growth and optimisation. We also work on three-month sprint agreements for brands looking to test our approach or hit specific campaign milestones.
We have a six stage process that we cycle through each iteration on an ad account for clients. View our full Meta ads process.
Yes. We can repurpose and optimise your existing UGC, static images, carousels, or on-location content for performance ads. We regularly take brand assets and turn them into platform-ready creative across different placements and formats.
Once we have assets, access, and approvals, we can typically launch first assets within 2-3 weeks of project commencement. For UGC sourcing or new creative builds, timing will vary depending on volume and creator availability.
Absolutely. We can work from your existing briefs or ideas, or take full ownership of scripting and creative direction based on your objectives.
We’re not an influencer agency. All our paid creative comes from UGC creators producing ad-ready content built for performance, not influencer posts. We focus on authentic storytelling, brandfit, and clarity of message.
We can source creators who match your target audience, whether that’s athletes, parents, wellness professionals, or lifestyle consumers. All creators are briefed for clarity and brand alignment before content is produced.
Yes. We adapt creative for Irish, UK, US and European audiences, including local tone, language, visuals, and copy adjustments to ensure ads resonate in each region.
We don’t manage on-site shoots directly, but we can accept and use content filmed on location within your ad campaigns. This includes brand shoots, founder/team interviews or event content that we can repurpose and optimise for Meta or TikTok.
Nutrition
Supplements
Wellness
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