Why Supplements and Health Brands Need a Different Advertising Approach

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Running ads for health and nutrition products on Meta (Facebook & Instagram) and Google isn’t like running ads for shoes or homeware. These platforms apply strict rules around claims, imagery, and tone. If your ads use the wrong words or creative, they can be rejected, restricted, or even cause account suspensions.

Typical mistakes include:

• Using before/after images (against Meta’s policies)
• Making unsubstantiated health claims
• Copy that sparks insecurity or makes users feel uncomfortable

Many agencies simply don’t know these rules. At Stacks.ie, we specialise in this space. We’ve worked with dozens of nutrition, supplement, and health brands, and we’ve built a proven approvals process that keeps campaigns compliant while still driving results.

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What Do We Mean by Ad Creative and UGC?

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When we talk about “creative,” we split it into two categories:

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Ad Creative

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Polished, high-quality visuals specifically designed for Meta and Google ads, such as:

• Static images (single images, carousel formats)
• Ingredient highlights and product feature spotlights
• “How to prepare” or explainer videos
• High-production brand films that showcase your supplement in the best light

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UGC (User-Generated Content)

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Raw, authentic content created by real people, unpolished by design. Examples include:

• Unboxings and first impressions
• Daily routine integrations
• Workout or lifestyle demos
• Customer experiences and testimonials

UGC works because it feels authentic and trustworthy. Consumers believe other consumers more than they believe brands. That’s why UGC often outperforms polished ads in health and nutrition campaigns.

At Stacks, we manage both ad creative and UGC, giving brands a complete pipeline of content for testing, scaling, and winning.

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Our Process: From Idea to Ad

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We combine strategy + execution under one roof. Here’s how it works:

1. Creator Network
   We maintain a database of over 400 vetted creators across Ireland, the UK, US, and EU. Each profile includes demographics, niches, interests, and rates—so we can quickly match creators to your target persona.
2. Briefing for Authenticity
   Creators get custom briefs with hooks and guidelines, but we leave room for their personal style. The result: authentic, compliant content that still hits the mark.
3. Editing & Optimisation
   Every piece is polished for ad use. We add captions, test multiple hook variants, apply compliant audio, and export formats for Meta and Google placements.
4. Testing Frameworks
   Ads aren’t just launched—they’re tested. We use first-3-second variants, A/B hooks, and audience split testing to see what resonates.
5. Feedback Loop
   Winners are scaled, losers are cut quickly. All performance data is shared transparently so you see what’s driving growth.

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Why Brands Choose Stacks.ie

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• Specialists in Nutrition & Supplements
  We don’t work across every industry. We focus on health and nutrition, which means we know the policies, pitfalls, and proven strategies.
• Safe, Compliant, Effective
  Our process reduces revisions, saves your team time, and lowers the risk of rejected ads or disabled accounts.
• Built for Performance
  Every asset we produce—whether a polished brand video or raw UGC—is designed to reduce CPA, improve ROAS, and scale acquisition.
• End-to-End Execution
  From sourcing creators to editing, compliance checks, and deployment—we manage the entire pipeline.

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Results You Can Trust

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We’ve helped nutrition and health brands scale across Ireland, the UK, and beyond with measurable improvements:

• 4–8× ROAS across supplement launches
• Double-digit CPA reductions in competitive niches
• 98%+ lifts in new-user revenue for health product rollouts

👉 See our verified reviews on Clutch
👉 Connect with us on LinkedIn

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