Why Email Wins for Supplement & Nutrition Brands

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For nutrition, health, and supplement brands, paid ads on Meta (Facebook/Instagram) and Google are powerful, but they’re not the whole picture. The truth is: most of your revenue doesn’t come from the first click — it comes from nurturing that customer over time.

That’s where email marketing comes in. It’s the highest-ROI channel for supplement brands, allowing you to:

• Educate customers on product benefits without ad restrictions
• Cross-sell and upsell based on past purchases
• Build loyalty and reduce churn
• Turn one-time buyers into repeat customers

Done right, email becomes the backbone of your brand’s customer retention strategy.

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The Challenge for Supplement Brands

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Email for supplements isn’t like email for fashion or lifestyle. You need to:

• Stay Compliant: Subject lines, claims, and content must align with health regulations and advertising standards.
• Educate, Don’t Overpromise: Customers expect scientific proof, not hype. Emails must balance clarity with compliance.
• Segment Carefully: Supplement buyers fall into different personas (athletes, busy professionals, wellness seekers). Each needs tailored messaging.

Most agencies treat email like a one-size-fits-all add-on. We specialise in health and nutrition, which means we understand how to write and design email flows that actually convert without triggering compliance issues.

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What We Do

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Our email marketing for supplements includes:

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1. Strategy & Setup

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• Audit of your current flows and campaigns
• Customer segmentation (first-time buyers, repeat buyers, subscription customers, inactive lists)
• Benchmarks against supplement/health industry standards

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2. Flows & Automations

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We build the core flows every supplement brand needs:

• Welcome Series: Education + brand story → turning subscribers into first-time buyers
• Post-Purchase Flows: Product education, dosage/timing reminders, upsells
• Replenishment Reminders: Time-sensitive nudges when supplements run low
• Cross-Sell Campaigns: Recommend complementary products (e.g. protein powder + creatine)
• Winback Series: Re-engage inactive customers with new offers or education

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3. Campaigns

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Weekly/monthly newsletters that keep your audience warm. This includes:

• Product launches
• Educational content (ingredient deep-dives, health tips)
• Seasonal promotions (Black Friday, New Year fitness campaigns)

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4. Creative & Copy

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• Email design consistent with your brand
• Copywriting that balances compliance and conversion
• Mobile-first templates optimised for Gmail/Outlook/Apple Mail

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5. Testing & Reporting

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• Subject line and CTA testing
• Deliverability and open-rate monitoring
• Reporting on revenue attribution, AOV, and retention metrics

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Why Choose Stacks.ie for Supplement Email Marketing

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• Industry Focused: We only work with nutrition, health, and supplement brands. That means fewer compliance headaches and more proven strategies.
• Data-Driven: Every flow and campaign is tested against benchmarks for your niche.
• Conversion-Oriented: Our email marketing isn’t “pretty for the sake of pretty” — it’s built to increase LTV (lifetime value).
• Integrated Approach: Because we also manage paid ads and UGC, our email campaigns are aligned with your overall funnel.

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Proof of Results

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Our supplement clients have seen:

• 30–60% of monthly revenue attributed to email
• Significant boosts in subscription retention through replenishment flows
• Higher average order values via cross-sell campaigns

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