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Why Paid Ads Are Essential

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For nutrition, health, and supplement brands, paid advertising is one of the fastest and most effective ways to drive new customer acquisition. Platforms like Meta (Facebook & Instagram) and Google Ads allow you to reach highly targeted audiences, test creative quickly, and scale campaigns based on real performance data.

But this industry is also one of the most heavily restricted. Ads for supplements face strict scrutiny on both Meta and Google. Without the right approach, campaigns are often rejected, throttled, or accounts suspended entirely.

At Stacks.ie, we specialise in supplement advertising. We combine compliance expertise with performance-driven strategy to ensure campaigns are not only approved, but profitable.

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The Challenges of Paid Ads in Supplements

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• Strict Platform Policies: Health claims, before/after comparisons, and insecurity-based messaging are prohibited.
• High Competition: Customer acquisition costs are rising as more brands compete for the same audiences.
• Complex Buyer Journeys: Customers often need multiple touchpoints before making a purchase.

Generic agencies often waste budget by running ads that get rejected or underperform due to non-compliance. Our niche focus means we know the rules and the tactics that actually work.

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Our Paid Advertising Process

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1. Research & Strategy

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We start with market and competitor analysis, building campaigns around proven buyer personas and keyword/audience data specific to nutrition and health.

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2. Creative Development

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We use a blend of polished ad creative and UGC (user-generated content) to capture attention and drive clicks — tested against compliance standards before launch.

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3. Campaign Build

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We structure campaigns in Meta and Google Ads for clear data, efficient testing, and rapid scaling.

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4. Testing & Optimisation

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• Hook and creative testing (first 3 seconds, messaging angles)
• A/B audience and placement tests
• Ongoing budget reallocation to maximise ROAS

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5. Reporting & Insights

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Every client gets access to a live analytics dashboard (integrated with Meta, Google, email, and sales) showing performance, CPA, ROAS, and profitability.

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What We Deliver

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• Meta Ads Management: Campaign build, testing, optimisation, and scaling.
• Google Ads Management: Search, shopping, and retargeting campaigns aligned with supplement buying intent.
• Creative Testing Frameworks: Variant edits, hooks, and UGC pipelines.
• Compliance Support: Campaigns built to avoid rejection and minimise account risk.
• Full Funnel Integration: Paid ads aligned with CRO, email flows, and organic social for maximum efficiency.

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Why Nutrition Brands Choose Stacks

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• Niche Specialists: We focus on supplements, health, and nutrition.
• Compliance-First Approach: Our ads get approved faster, without violations, and deliver sustainable growth.
• Performance-Driven: Every campaign is measured against ROAS, CPA, and profitability — not vanity metrics.
• Scalable Systems: From early tests to high-volume campaigns, we provide a clear pathway to growth.

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