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FAQ

Everything You Need to Know About Stacks.

What is Stacks?

Stacks is a performance-led advertising and conversion agency helping brands in the nutrition, wellness, supplement, and functional beverage space scale e-commerce revenue..

We manage everything from ad strategy and creative testing to conversion optimisation, combining performance-focused UGC and static graphic ads that reduce CPAs and a drive profitable ROI.

What services do you offer?

We drive growth through clear strategy and performance, combining paid ads on Meta, Google, and TikTok with data-led creative production, CRO, landing page optimisation, and e-mail retention flows.

What industries do you work with?

We work exclusively with brands in nutrition, wellness, supplements, and functional beverages, from performance focused DTC brands to retail-ready products expanding their e-commerce revenue.

What platforms do you manage ads for?

We manage and optimise ads across Meta (Facebook & Instagram), Google Ads (Search, Display, YouTube), and TikTok Ads, ensuring both creative and structure align for maximum efficiency.

Where are you based?

Stacks is based in Ireland, with a partially remote team. We collaborate digitally with brands worldwide and integrate directly with your marketing or creative teams.

Do you have any case studies?

Yes. We showcase case studies publicly on our homepage, highlighting our results across Meta, Google, and CRO. Our campaigns have achieved measurable lifts in ROAS, conversion rates, and new customer acquisition, all backed by real performance data.

Why is it important to invest in ad creative?

Creative is the single biggest factor in ad performance. Across Meta and TikTok, creative accounts for nearly half of performance variance, meaning the difference between average and exception alresults usually comes down to the quality of your ads. We developscroll-stopping creative, from UGC videos to high-performing statics, built fortesting, iteration, and long-term scaling.

What are ad concepts and hook variations?

An ad concept is the main idea or story behind an ad, the emotional or rational reason your customer should care. A hook is the opening few seconds or visuals that stop people scrolling. We test multiple hooks and concept angles per ad set, across both video and staticformats, to quickly identify which combination drives the best cost-per-result.

Pricing

What packages do you offer?

Our typical setup is for ongoing brands looking to scale over time. We also offer fixed-term three-month sprints, where we handle creative strategy, ad setup, reporting, and ongoing optimisation from start to finish. Each plan is designed around consistent iteration and measurable performance improvement.

Can I customise the content or ad management plan?

Yes, every engagement is customised to your brand’s goals. We can focus on UGC testing, static ads, CRO, or platform-specific scaling depending on your stage of growth and internal resources.

Do you offer ongoing subscriptions?

Yes. Most of our partnerships are structured as ongoing retainers for continuous growth and optimisation. We also work on three-month sprint agreements for brands looking to test our approach or hit specific campaign milestones.

Process

What is your creative process?

We have a six stage process that we cycle through each iteration on an ad account for clients. View our full Meta ads process.

Canyou work with my existing content?

Yes. We can repurpose and optimise your existing UGC, static images, carousels, or on-location content for performance ads. We regularly take brand assets and turn them into platform-ready creative across different placements and formats.

How long does the process take?

Once we have assets, access, and approvals, we can typically launch first assets within 2-3 weeks of project commencement. For UGC sourcing or new creative builds, timing will vary depending on volume and creator availability.

Can I send you scripts or ideas for ads?

Absolutely. We can work from your existing briefs or ideas, or take full ownership of scripting and creative direction based on your objectives.

UGC

Do you work with influencers?

We’re not an influencer agency. All our paid creative comes from UGC creators producing ad-ready content built for performance, not influencer posts. We focus on authentic storytelling, brandfit, and clarity of message.

What if I need a specific creator or audience type?

We can source creators who match your target audience, whether that’s athletes, parents, wellness professionals, or lifestyle consumers. All creators are briefed for clarity and brand alignment before content is produced.

Do you localise content for different regions?

Yes. We adapt creative for Irish, UK, US and European audiences, including local tone, language, visuals, and copy adjustments to ensure ads resonate in each region.

Can you shoot on location?

We don’t manage on-site shoots directly, but we can accept and use content filmed on location within your ad campaigns. This includes brand shoots, founder/team interviews or event content that we can repurpose and optimise for Meta or TikTok.

pricing

Styleguide

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FAQ

Pricing

Process

UGC

Lets Get
To Work.

Home

Meta Ads

UGC

Reviews

FAQ

Careers

Apply as a Creator

contact us

pricing

Styleguide

Typography

Dislplay H1

Heading 01

Heading 02

Heading 03

Heading 03 Small

Heading 04

Colors

Buttons

Find out a little more

FAQ

What is Stacks?

What services do you offer?

What industries do you work with?

What platforms do you manage ads for?

Where are you based?

Do you have any case studies?

Why is it important to invest in ad creative?

What are ad concepts and hook variations?

Pricing

What packages do you offer?

Can I customise the content or ad management plan?

Do you offer ongoing subscriptions?

Process

What is your creative process?

Canyou work with my existing content?

How long does the process take?

Can I send you scripts or ideas for ads?

UGC

Do you work with influencers?

What if I need a specific creator or audience type?

Do you localise content for different regions?

Can you shoot on location?

Lets Get To Work.

Home

Meta Ads

UGC

Reviews

FAQ

Careers

Apply as a Creator

contact us

Lets Get
To Work.