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About the Brand

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A newly launched Irish nutrition company set out to challenge IE/UK supplement giants that dominated the market. Positioned as a competitively priced alternative with the advantage of manufacturing in-house, the brand aimed to win over Irish consumers while competing with both value and premium players.

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The Challenge

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• Strong brand and products in place, but early traction was slow
• Competing in a highly competitive market with dominant UK players
• Existing ad accounts lacked structure and efficiency
• Needed a clear strategy to scale revenue quickly while proving market viability

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Our Approach

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• Developed a full-funnel strategy across Meta and Google Ads
• Restructured ad accounts for efficiency and better data clarity
• Designed and tested high-performing creative tailored to Irish audiences
• Built out live daily reporting dashboards for full transparency
• Proactively managed campaigns with rapid iteration to maximise returns

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