About Chimac

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Chimac is one of Ireland’s most loved restaurant and retail sauce brands. Inspired by Korean fried chicken culture, their award-winning sauces are now stocked in over 700 retailers across 12 countries. In 2024, Chimac partnered with Stacks Creative to strengthen their direct-to-consumer (D2C) channel and scale online revenue through paid advertising.

The Challenge

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• Needed to drive sales and traffic through their online store.
• Wanted to establish a high-performing D2C channel alongside strong retail presence.
• Required on-brand, creative ad content to stand out in a competitive market.

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Our Approach

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• Developed and managed Meta ad campaigns focused on both acquisition and retention.
• Created static and video ad content that captured Chimac’s fun, bold brand personality.
• Delivered strategic insights and performance recommendations to guide ongoing creative testing.
• Optimised ad spend and creative rotation weekly for consistent returns.
• Maintained clear, honest communication and full transparency through responsive support and performance reporting.

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RESULTS

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• 150% increase in monthly D2C sales within the first two months.
• Significant growth in website traffic and engagement.
• Praised for being “open, honest, and straightforward” with “on-brand creative that hit the mark.”

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CLIENT FEEDBACK

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“Stacks Creative helped us achieve a 150% sales increase and huge traffic growth within the first two months. They were responsive, helpful, and on-brand — they understood our brand immediately. We also loved all the creative work they came up with.”

— Sofie Rooney, Founder, Chimac

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