About Current

Current is an Irish-based e-commerce brand specialising in distinctive, design-led home and gifting products. Following the success of their flagship Tide Clock range, the Current team launched The Contour Collection, a set of handcrafted whiskey glasses moulded with 3D terrain data to capture the contours of Ireland’s most iconic landforms in a heavy crystal base. The collection was designed to appeal to gifting customers, whiskey enthusiasts, and design-conscious buyers.

Since its launch, Stacks Creative has worked closely with Current to develop and grow the brand’s direct-to-consumer presence. This case study highlights a snapshot of that ongoing partnership, focusing specifically on the launch and performance of the Contour Collection Whiskey Glasses from their release at the end of 2025, and how paid social was used to drive efficient, scalable DTC growth.

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The Challenge

• Drive consistent online sales for newly launched whiskey glasses.
• Improve purchase volume while maintaining a strong cost per acquisition.
• Stand out in a competitive gifting and lifestyle market.
• Scale paid advertising without sacrificing profitability.
  
  

Our Approach

• Built and optimised Meta (Facebook & Instagram) purchase campaigns focused on newly launched Current Contour Collection whiskey glasses
• Prioritised a conversion-led campaign structure, optimised for purchases from day one
• Developed scroll-stopping creative that showcased:
  
  • Produced scroll-stopping creative that brought the Contour Collection quality to life
  • Strong gifting appeal
  • Lifestyle use and aesthetic presentation
  • High performing User Generated Content
• Actively monitored performance and optimised weekly by:
  
  • Scaling budgets on high-performing ad sets
  • Refreshing creative to prevent fatigue
  • Refining audiences based on conversion data
• Maintained full transparency through clear reporting and proactive communication
  
  

Results

Project Duration: 3 Months, Oct - Dec 2025.

Our campaigns reached 8.2 million impressions across organic and paid media, generating €264k in purchase value from a spend of €46k, achieving a return on ad spend of 5.74x. Each campaign delivered strong results, with an average purchase value of €14.58 and €5.25 in revenue per 1,000 impressions, demonstrating highly efficient audience targeting and creative performance.

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Outcome

• Validated the product as high-demand and scalable for direct-to-consumer growth.
• Generated over €264k in Meta attributed revenue from €46k spend, achieving a 
• of 5.74x ROAS on Meta.
• 8.2m impressions across organic and paid channels which greatly increased brand visibility and engagement across target markets
• Positioned the Contour Collection as a one of a kind, collectors glass with broad consumer appeal particularly in the area of gifting.

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