About the Brand

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Vital Organico is an Irish health and nutrition dtc retail brand focused on high-quality supplements and wellness products. As part of their expansion, they launched a new liposomal vitamin range — including Vitamin C and Glutathione — and later followed up with a Castor oil product and applicator line. Their challenge was clear: introduce these new products to the market, drive sales quickly, and create brand presence across multiple categories.

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The Challenge

• Launching a new product category (liposomal vitamins) into a competitive market
• Limited creative assets at the start of the campaign
• Needed to drive immediate sales while also building long-term brand recognition
• Required a new digital presence to highlight the Castor oil range under a standalone brand (Castor Life).

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Our Approach
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Stacks Creative delivered an integrated growth strategy covering creative production, paid advertising, and web design:

• UGC Creator Partnerships
  • Sourced and managed UK & Irish creators to produce authentic video content
  • Built a mix of formats (educational, testimonial, lifestyle) to test performance hooks
  • Ensured full usage rights for scalable ad campaigns
• Paid Media Campaigns
  • Structured Meta campaigns around product launches for fast traction
  • Optimised campaigns daily with a focus on conversions, not vanity metrics
  • Leveraged A/B testing on creative variants to identify winning content
• Website & Brand Experience
  • Redesigned the Vital Organico homepage to showcase the liposomal range
  • Built out a dedicated Shopify store for Castor Life, positioning the Castor oil line as a standalone brand
  • Applied CRO principles throughout — clear CTAs, strong product storytelling, and trust-building elements
• Creative Process
  • Ran competitor research and discovery workshops
  • Developed moodboards for both liposomal and Castor oil launches
  • Guided creators and designers with consistent messaging and visual direction

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The Result

• Liposomal vitamin campaigns delivered a significant lift in sales, driving strong first-launch momentum
• Castor oil product launch was considered a standout success, supported by a full Shopify build and creator-led campaigns
• Brand experienced significant year-on-year growth with Stacks managing both creative and performance strategy
• Vital Organico continues to work with Stacks as a long-term partner for growth

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Why Stacks

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By combining UGC creator sourcing, paid ad execution, and conversion-driven web design, Stacks delivered end-to-end support for Vital Organico’s product launches. The dual success of the liposomal range and Castor Life expansion highlights our ability to scale nutrition and wellness brands in competitive categories.

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