See the Full Picture of Your Marketing Performance

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Growing an e-commerce brand means juggling Meta, Google, TikTok, email, and creative testing at the same time — and it’s easy to lose track of which channels are profitable and which are wasting spend. That’s why every Stacks client gets a dedicated analytics dashboard and reporting system, built to show the numbers that matter most: campaign performance, sales impact, and profitability.

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Why It Matters

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• No More Guesswork: Instead of juggling platform reports and spreadsheets, you get one place to see the truth.
• Real-Time Clarity: Data updates daily, giving you near real-time insight into performance.
• Profitability First: We don’t just track impressions or clicks — we focus on revenue, ROAS, CPA, and net profit.

With customer acquisition costs rising across every category, every budget decision needs to be based on accurate, up-to-date data.

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What You Get in Your Dashboard

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• Cross-Channel Performance Tracking
  View Meta, Google, TikTok, and email performance side by side — no more logging into multiple platforms.
• Revenue & Profitability Metrics
  Track total revenue, ad spend, ROAS, CPA, AOV, and LTV in one view.
• Custom Funnels
  See how prospects move from ad click to purchase to repeat order — broken down by product, campaign, or audience.
• Creative Performance Analysis
  Identify your top-performing ad creatives and UGC assets so you can double down on what’s working.
• Product & SKU Reporting
  Measure revenue, profit, and conversion rate per product to prioritise your bestsellers.
• Retention Metrics
  Track repeat purchase rates, subscription retention, and email-driven revenue — essential for long-term growth.
• Campaign Alerts
  Spot underperforming ads or unusual spend spikes before they drain budget.
• Automated Weekly & Monthly Reports
  Delivered straight to your inbox with clear breakdowns of spend, sales, and profitability.

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Example Metrics We Track

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• Return on Ad Spend (ROAS)
• Cost Per Acquisition (CPA)
• Average Order Value (AOV)
• Customer Lifetime Value (LTV)
• Repeat Purchase & Subscription Retention Rate
• Revenue by Channel (Meta, Google, TikTok, Email)
• Revenue by Product/SKU
• Top-Performing Creatives

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Who We Work With

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Stacks works with e-commerce brands across a wide range of categories, including nutrition and wellness, fitness and sports, ready-to-drink (RTD) beverages, food and consumer goods, fashion, jewellery, beauty, and homeware. If your brand sells online and grows through paid advertising, creative, email, and site optimisation, we can help.

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Why Brands Trust Stacks With Their Data

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• Relevant Benchmarks: We compare your performance against category-specific norms, not generic e-commerce averages.
• Aligned With Your Goals: Whether the priority is lowering CPA, scaling ROAS, or growing repeat purchase rate, your dashboard is built around the KPIs that matter most.
• End-to-End Transparency: You see exactly what we see — every campaign, every euro, every sale.
• Operator-Led: Our senior team has built and run its own e-commerce brands. Strategy and execution come from people who have done it themselves — no junior hand-offs.

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Results That Matter

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By combining ad performance, creative testing, and profitability data in one place, our clients can:

• Cut wasted spend on underperforming campaigns
• Quickly identify and scale winning creatives
• Build stronger retention strategies with repeat-purchase insights
• Confidently plan budgets with clear profit data

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